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Free Trade Magazines and Downloads from smash-marketing.tradepub.comSocial IT - Helping People, Promoting Culture and Improving Collaboration
 | Historically, social media within the workplace has held a negative connotation - often seen as counter-productive and unprofessional. Only recently have business organizations begun to embrace this new medium internally to encourage communication, increase productivity and enhance connectivity. This white paper takes a look at the adoption and evolution of social IT within the ServiceNow organization.
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Social Media Wrap Up Report: February 2012
 | Top marketing experts divulge their lessons learned and secrets on social media with everything you ever wanted to learn, from the basics to the most advanced techniques. Easily consumable in short articles, discover if your company should use social media and determine how to hire a social media agency (or if you should keep the position in-house). Dive into the latest trends, learn specific methods to gain maximum exposure from your efforts and define how to measure results. Download the February issue of the Social Media Wrap Up now and receive it in your inbox in less than a minute!
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Three Keys to Better Data-driven Decisions: What You Should Know... Right Now
 | Organizations that successfully use an ERP software solution to align all activities with their business objectives will be in a position to access the right information at the right time, allowing for better, faster decisions.
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IT 3.0 Manifesto - Finally, IT for the People
 | While IT 3.0 is a new and emerging reality, most enterprises find themselves struggling with outdated technologies and business practices. Organizations that embrace IT 3.0 are finding that they're better able to adapt to their customers ever changing needs therefore rapidly realizing competitive advantage and achieving new levels of efficiency, productivity, insight and innovation. Read on to discover how modern IT organizations are transforming today.
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SaaS Economics: The Safe Bet is No Longer the Smart Bet
 | Whether you're just getting started with an ITSM project or considering an upgrade to an existing implementation, now is the time to think about how ITSM delivered through a SaaS model could benefit your bottom line. This paper will help you understand the true TCO of ITSM and how next-generation ITSM solutions are providing the opportunity to improve processes and reduce operation costs.
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CIO Discussion: Keeping The Lights On, When It Matters
 | ServiceNow recently brought together nine enterprise CIOs and IT leaders to discuss how to successfully execute IT strategy in today's world. In the roundtable discussion, they shared their experiences and pooled their thoughts on modern best practice for delivering IT services. This white paper captures the discussion and describes their approach to defining and executing IT strategy.
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Powering Transformation
 | Download this white paper for information and ideas on how you can:- Get the most out of managing IT in the cloud
- Eliminate upfront investments and maintenance costs
- Understand how the cloud platform makes integration easy
- Get immediate access to data that drives decisions and tracks IT performance
- Revolutionize IT services with automation and transparency
Find out how next-gen IT solutions are flexible, intuitive, social and powerful - and how IT in the cloud will help your organization not only keep up with today's complex IT ecosystem, but manage it more efficiently than ever before.
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De-risking Applications in your Virtualized Infrastructure
 | De-risking critical applications, especially in a virtualized data center, is now a top priority for most enterprise IT departments. Nearly all Global 200 enterprise data centers rely on fiber channel SANs for their storage infrastructure as the move to 8-gigabit and eventually 16-gigabit fiber channel networks results in faster throughput but also less resiliency than 2 and 4-gigabit. This can easily impact service levels as outages and slowdowns need to be quickly resolved or, better still, avoided altogether.
In this on-demand webcast, Gartner storage management expert Valdis Filks and Virtual Instruments' Vice President of Solutions Consulting, John Gentry will explore topics that include how to ensure performance and uptime while increasing the use of new, faster technologies, together with server and storage virtualization and how to proactively monitor your SAN traffic to be able to see that all is well or is potentially about to negatively affect your users.
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The Four Steps to Virtual Port Channel
 | Virtual Port Channel (VPC) takes redundancy to a new level in the data center. With the right equipment, you can leverage the functionalities of VPC by making all available paths usable and giving all the bandwidth that you have to your hosts. This white paper reviews the basics of VPC and the options available to tailor it for your needs.
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Best Practice Tips on Building a Unified Communications Business Case
 | This white paper tells you how to understand the benefits of UC in your organization, identify the preferred modes and means of communications, and then use that criterion as a guide to seek out the best UC solution.
Most organizations find that UC enhances user productivity or business processes - or both.- UC for user productivity (UC-U) concentrates on helping individual users better manage their communications. These UC capabilities include as presence status, click-to-communicate, instant messaging, and rapid set up of audio, video and Web conferences.
- UC for business processes (UC-B) focuses on integrating communications capabilities within workflows and processes in order to enhance business activities.
Many organizations begin by focusing on using UC to enhance user productivity, but they soon find that both productivity and business processes can be improved by UC.
To achieve breakthrough results, it's important to think about communications in a new way. Unified communications is not so much a system as it is a way of thinking about the impact of the next generation of communications capabilities on businesses large and small. This white paper helps you change your thinking.
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77 Features For Windows 7 That Every IT Professional Should Know About
 | Windows 7 builds on Windows Vista's positives and eliminates many of the negatives. It adds new functionality, is less resource-hungry, and starts and shuts down noticeably faster. Whether you're upgrading from Vista or moving up from Windows XP, these 77 tips and tricks, along with other new and enhanced features, deliver improved performance and productivity, better troubleshooting, stronger security, and a whole lot more.
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Microsoft and the Cloud: Five Essential Things To Know
 | Many of the world's leading companies are making significant investments in cloud computing, and cloud computing continues to evolve. Essentially, cloud computing is a "pay for use" model similar to a utility company. Over time, Microsoft has steadily increased its investments in the cloud as well as partnered with major global companies on cloud-based initiatives. These investments reflect not only the importance Microsoft places on this technology trend, but they indicate where MS executives think the future of computing is headed. This white paper explores five things you need to know about Microsoft and cloud computing.
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Virtualization 101
 | This white paper defines virtualization and focuses on how certain trends, such as server virtualization, are changing the datacenter. They'll look at what makes virtualization so compelling to companies in terms of efficiencies, improved resource utilization, cost reductions, and automation, to name a few. They'll also address the ways in which virtualization optimizes the performance of servers, desktops, applications, and users.
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The Cloud: Promises and Realities
 | Explore some of the early drivers of cloud services and how these drivers have influenced current expectations. You'll learn about how different technologies have helped create those promises - some that have been realized, and others that haven't. Finally, you'll discover the current realities of cloud computing as they relate to data control, performance, security and ROI.
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Windows 7 Troubleshooting Tips
 | Your Company has finally migrated to Windows 7. Congratulations! And now you have your first support call. This Microsoft white paper will tell you all you need to know about the new troubleshooting tools that are bundled with Windows 7 and provide you with the knowledge to quickly figure out what's happening "under the hood" on a Windows 7 computer. The selected tools described in this Microsoft white paper are a subset of the tools available on Windows 7; the focus is on timely troubleshooting of the operating system and software applications.
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SharePoint 2010: Ten Tips for Creating a Collaborative Framework for your Company
 | SharePoint has consistently increased in complexity over time and now includes new capabilities, such as cloud service and Silverlight development, among a host of other additions. In order to achieve a smooth transition to using SharePoint 2010, there are a number of areas to keep in mind. This white paper offers a selection of tips that suggest ways to bring together multiple data flows, improve information sharing, and create an effective collaborative framework for your company.
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Ten Things You Should Know About SharePoint 2010
 | Whenever the new version of a popular application is released, it receives a lot of attention. SharePoint Server 2010 (SPS 2010) is no exception. Because its deployment affects so many areas of an organization, its new features and requirements should get careful consideration. SPS is definitely not just a new face on an old product, its predecessor Microsoft Office SharePoint Server (MOSS).
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Top 10 Things System Administrators Need to Know About Virtualization
 | We are quickly moving away from thinking about a "one operating system per one server" model to one that says "how many operating systems can we place on a single server?" This single but monumental change in datacenter design can be very difficult for system administrators to grasp. Today, we are experiencing one of the greatest paradigm shifts that computing has seen yet: virtualization, discover the 10 things systems administrators need to know.
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14 Common Virtualization Mistakes - And How To Avoid Them
 | As you start migrating your physical server environments to virtual environment, you have to know the common mistakes that most people make during this process. This white paper will help you with some basics and common issues that you will see as you make this transition.
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Ten Rules of RIPv2
 | RIPv2 was created in 1998 to overcome the limitations of RIPv1 and to add some additional features. There are 10 simple rules to how RIPv2 works. They are detailed in this white paper with configuration, or output, examples taken from a Cisco Systems router.
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10 Ways to Save with Desktop Virtualization
 | View is VMware's VDI (Virtual Desktop Infrastructure) tool that makes virtual Windows XP, Vista, and/or 7 desktop VMs accessible through a common interface, across the LAN or WAN, focusing on the money-saving aspects of VDI.
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Inbound Marketing 101: Tips for a Better Inbound Marketing Program!
 | Learn the basics of Inbound Marketing in this free eBook written by the SEO firm, Brick Marketing. Learn what Inbound Marketing is as well as typical inbound marketing myths and much more. Also with this free eBook you will receive FREE SEO & Search Engine Marketing Tips via email each week.
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The Role of Software in Asset Performance Management: Reduce Maintenance Cost, Downtime and Safety Incidents
 | At the same time, your maintenance organization is being pressured to take a stance of zero tolerance toward safety incidents while reducing maintenance costs and minimizing asset downtime. Read this in-depth Aberdeen Group report, based on responses from 117 executives of successful companies, to find out how best-in-class businesses are proactively managing these challenges. You'll learn these techniques for optimizing maintenance and operations--and more: creating a culture of collaboration among teams across your enterprise; empowering decision makers with appropriate, highly accurate metrics; and leveraging predictive management and analytics to manage assets throughout their life cycle.
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Predictive Maintenance for Manufacturing - How to Improve Productivity, Minimize Downtime and Reduce Costs
 | Your goal is clear--produce high-quality goods while optimizing resources at every step of production. And in today's uncertain economy, cost-control efforts may never have been more important. Unscheduled downtime because of equipment failure can have a serious impact on your organization's bottom line. Predictive analytics helps you in a number of ways: identify when equipment is likely to fail or need maintenance and take action to maximize uptime and reduce future warranty claims costs; optimize allocated labor resources and spare part inventories, helping eliminate undue maintenance, prevent downtime and reduce inventory costs; and determine why certain production runs fail more often than others, identify the cause and analyze whether those runs warrant a recall.
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SIP Trunks and UC Security
 | The appeal of Session Initiation Protocol (SIP) trunks as a means of connecting Unified Communication Systems to the outside world is growing in popularity.
SIP trunks offer significant benefits over legacy PRI trunks, including:- lower operating costs
- more flexibility in ordering service and capacities
- advanced features, such as virtual phone numbers in different geographies
Since SIP trunks use IP-based protocols that require a system to be opened up to a wide area network (WAN) that should be assumed insecure, organizations must educate themselves about the salient security aspects pertaining to SIP trunks and how to ensure the appropriate level of security.
This white paper examines security considerations for SIP trunks, and provides valuable information and insight into the security options available today.
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Nemertes Research PilotHouse Awards: IP Telephony
 | For the past eight years, independent research firm, Nemertes Research, has surveyed IT professionals for its annual benchmark on IP telephony using notable evaluation criteria. Each year, ShoreTel has received the highest ratings and been awarded Best Overall IP Telephony Provider.
The results are based 100% on the views and experiences of actual technology buyers. Nemertes determines the methodology, conducts the research and analyzes the findings, however, Nemertes has no influence over vendor performance. The opinions rest with real buyers.
Find out what important criteria are used in evaluating IP telephony vendors, what real customers are saying about their experiences, and the state of the IP telephony industry today.
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Comparison of Avaya and ShoreTel Unified Communication Solutions
 | Unlike ShoreTel's all-in-one, all-IP solution, the Avaya platforms have been adapted from legacy technology and assembled piecemeal. The result is a complex solution that can require extensive time and resources to manage.
By contrast, the ShoreTel Unified Communications system was designed from the ground up expressly for IP to provide a single, all-in-one solution that integrates a full range of communications capabilities.
The white paper walks you through direct apples-to-apples comparisons of different aspects of each solution, including:- Deployment and management
- Redundancy and availability
- Scalability and upgrades
- Overall total cost of ownership (TCO)
- Customer satisfaction ratings
The paper also demonstrates that ShoreTel UC offers numerous advantages that enable businesses to capitalize on the benefits of unified communications without adding costs or complexity.
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Resource Guide: Top 10 Benefits of a Server Refresh
 | Read this resource guide to learn the top five tech benefits and top five business benefits to be found by replacing outdated servers with more current hardware solutions.
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Virtualization Reduces Costs and Complexity for Mid-Sized Businesses
 | Virtualization is not just for large enterprises. It can also be a key strategy for small and mid-size businesses.
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Offshore
 | Offshore provides a rich editorial blend of international news and technology for marine/offshore operations around the world. Topics covered include seismic services, exploration, drilling, production, processing, pipelining, operating problems and design solutions.
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10 Critical Sales Management Reports that Salesforce.com Can't Generate and 10 Reasons to Care
 | Explore this free white paper and you will discover what advanced snapshot analysis, historical trending, and more can do to make your business more competitive.
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Requirements of a BI Solution: The 11 Key Questions to Ask
 | Find the answers that promote a winning strategy - including valuable knowledge about:- Historical analysis and reporting
- Forecasting and projections
- Integrating information from multiple business functions
- Exploring data that supports your reporting and analysis
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Gleansight Deep Dive: How Companies Achieve Success by Migrating From Traditional BI to Agile Business Analytics
 | Implementing an effective analytics strategy has never been more important, yet remains a challenge as traditional BI tools struggle to meet the demands of today's dynamic environments. Agile Business Analytics offers an alternative by enabling flexibility in the technical, operational and economic aspects of BI. BI that is agile delivers actionable content to its users and enables organizations to derive maximum insight and benefit from its BI infrastructure and data.
Sponsored by: Gleanster
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How to Utilize a CRM Within Your Organization
 | CRM's enable organizations to manage interactions with prospects and customers on a real-time basis. Technology is leveraged with CRM to manage marketing techniques, lead flow, prospect information and customer data.
Download this white paper and learn about the Top 4 Benefits CRM and Sales Software can provide to your company and receive price quotes from leading CRM and Sales Software Vendors.
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New eBook: How to Master Facebook Marketing in 10 Days
 | Whether it's Facebook's complexity or simplicity that has you stymied, if you put in just a little effort-- for 10 days--you can boost your Facebook interactions by 10, 20, even 30 percent or more.
In HubSpot's new eBook “How to Master Facebook Marketing in 10 Days” you'll learn how to:- Evaluate successful Facebook pages
- Understand Facebook best practices
- Speak Facebook-ese
- Create custom Welcome Pages
- Create a content calendar
- Understand Edge
- Rank and the art of engagement
- Put on a show
- Create a contest
- Run a targeted ad campaign
- Use Facebook's analytics package 'Insights'
Start garnering fans and customers who will spend real money as a result of your social marketing magic. Download the new eBook “How to Master Facebook Marketing in 10 Days” now!
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Free eBook: 8 Google Tools to Improve Your Marketing Effectiveness
 | The search engine remains the dominant destination people land on when they do research, look for reviews and shop. However, Google is not only a search engine. It also owns a range of assets that provide marketers with social networking and content creation opportunities.
Find out about some of Google's lesser known tools and learn how to use them for marketing your business. HubSpot's latest eBook will help you get started with 8 of these tools and improve your marketing effectiveness.
In this eBook you will learn how your marketing can benefit from:- Google AdWords
- Google Docs
- Google Keyword Tool
- Google Alerts
- Google News
- Google Reader
- Google Places
- Google+
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TEC White Paper: The Three Pitfalls of Business Expansion-- And How You Can Avoid Them
 | Expansion is often one of the most daunting challenges a successful business will face, whether its growth is organic, or via Merger and Acquisitions (M&As). Regardless of the form expansion takes, businesses can struggle with management and visibility issues across three areas in particular:- business processes (including localization and compliance requirements)
- analytics
- information systems
This report explores these pitfalls and identifies what you can do to avoid them.
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Aberdeen Paper Performance Management: What the Mid-Market Can Learn from the Large Enterprises
 | This is a set of capabilities that many large enterprises have been exercising for some time, and mid-sized companies are increasingly looking to adopt. For this research, mid-sized (or mid-market) is defined as organizations with annual revenues between $50m and $500m. The differences in strategy, capabilities and technologies used by the mid-market compared to large companies are also examined. Key recommendations are drawn for mid-market businesses to increase the value they derive from performance management.
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Enhancing Governance, Risk, and Compliance Through Effective Access Risk Management
 | This approach is equivalent to applying a band-aid to the injury, where the focus is on recovery but not necessarily on the avoidance of risk-prone scenarios in the future. This myopic approach to risk management only adds to costs and frustration in the long run. Companies therefore need to adopt a holistic view when it comes to reducing and managing risks. Read this newly released Aberdeen Group Analyst Report Enhancing GRC Through Effective Access Control.
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Leveraging a Performance Dashboard to Increase Transparency
 | The Washington State Transportation Improvement Board (TIB) is an independent state agency that awards about US$80 million per year in grants to city and county street projects.
In order to track projects and business performance with greater accuracy and transparency, TIB built a performance management dashboard using Xcelsius® software from the SAP® BusinessObjects™ portfolio.
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