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Letters From DanThe Role of Social Media
Last week I spoke at the SMAC conference about the role of social media in your business. Social Media is nothing more than a collection of tools you can harness for your business. While some make social media the crux of their business – most have choices. The questions I posed are: What are your [...]
Banner Retargeting Marketing Strategy
A well executed banner retargeting marketing strategy is a tremendous way to capitalize on all your other marketing efforts. Banner retargeting is a way to make sure that visitors to your website continue to see ads for your products/services on the web AFTER they leave your site. Basically – automated outbound follow-up. Executing it is [...]
Which Social Media site do I concentrate on?
This is a chapter from our Marketing Calendar Blueprint product (which I’ll also be talking about at the SMAC event you see above in the blog header). The Marketing Calendar Blueprint teaches you how to strategically plan your year so you always be providing to your audience what they are looking for. The idea is [...]
#1 Website Shopping Cart Mistake
The #1 website shopping cart mistake isn’t one that you make when you’re building your shopping cart. The mistake was made back in college when you decided that Psychology 101 was so easy you could skip half the classes. Because it’s what you would have learned in psychology that will drive more sales to your [...]
Small Business Branding Mistakes
John Morgan’s book “Brand Against the Machine” is really a full length definition of branding itself. Sure, there are examples of small business branding mistakes and a whole lot of what you should be doing. But as a whole, it’s what the dictionary should reference when you look up “branding”. Blockbuster is an example of [...]
Viral Marketing Examples: The Piano Guys Case Study
I’m always looking for unbelievable viral marketing examples, and recently came upon what ThePianoGuys are doing with their CelloWars video. You’re going to love it. There is an enormous differences between viral video examples and viral marketing examples. Tons of videos go viral. Most of them that have done so weren’t because they were planned [...]
Nissan’s Social Media Marketing Manifesto
Nissan’s Social Media Marketing campaign has the engine of a huge company, but the heart of small one. I was truly surprised by the sincerity, integrity and intimacy by which Nissan operates their program. For a car company trying to make money in times that are extremely difficult, I I was surprised how little of [...]
Funny Door to Door Salesman on Youtube
Kenny Brooks is the funny door to door salesman that everyone is watching on YouTube. He says that 2 years of door to door sales is like a college education in sales communication. And that line probably does help him make sales . . . but . . . has he learned enough to be [...]
Mistakes Automating Social Media: Terra Nova on Fox
No matter how big you are, you aren’t immune to making mistakes automating social media. Fox Television has joined the Social Media game in a serious way. In fact each show has its own Twitter account, Facebook page and overall social media presence. If you’re a fan, Fox makes sure that you can show your [...]
Small Business Mistakes to Avoid
Coupon Strategy is one of the most common small business mistakes to avoid. Your coupon strategy should be more than just a way to get new people in the door. And it doesn’t have to cheapen the place. Take a look at this coupon we received from Laser Quest Nashville after attending a birthday party [...]
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