There's a great article over at SearchEngineLand discussing the value of .edu links.
Before you think, "Ya, sure. I know that." No, the article isn't about .edu links. It's about considering the fact that .edu links can be as varied, as any other links available on the Internet. Some are good, some are bad; some of high quality, some from bad neighborhoods; some that will help you rank, and arguably, some that will harm your ranking.
The more things change, the more they remain the same. Just when it seemed like web design was settling down, allow everyone to focus on content, social media, and SEO--along came the smart phone and tablet PCs.
And now, once again web designers are going to find themselves heavily involved in decision making processes, and not simply kept in a back room with a slot for food and water.
Great article covering the subject at onextrapixel covering the subject.
Oh well, time to crack open the old web design manuals.
I have been looking for a great basic walkthrough discussing the use of Mod_Rewrite to handle SEO friendly URL strategies: http://www.yourhtmlsource.com/sitemanagement/urlrewriting.html If you are looking for a good jump-off point, this is it. It doesn’t discuss the over all strategy of using mod_rewtire, but that is something that I am working on. Great Links: Using [...]
If you are a Dreamweaver user, you want to use it to do as much work as possible. And one issue you may have come across is editing a .htaccess file. You can add the ability to edit this file by making a quick change to your Dreamweaver Preferences:
1. Go into Dreamweaver preferences.
2. Under Category, select File Types / Editors.
3. In the Open in Code View text box, add ".htaccess" to the list.
4. Save your preferences.
A great white board about interlinking websites. Plain and simple, and what most marketers should be doing. But when being plain and simple is not enough, then what?
Over on searchengineguide.com, there is a great multi-part guide to everything you need to know about SEO. If you wanted to learn a little more about SEO or brush up on your basics, it is a great series to read through.
Rand Fishkin discusses the changes they we all may see in search. The primary change has to do with adding social-media influences, which to me brings a greater human element to search--what are people interested in and what are they talking about.
Change is always good for Internet marketers, because a change in the rules is simply another opportunity to out-perform your competition.
Give it a watch.
Everyone builds links—that is what makes the Internet go around. But when are your link building efforts too much? Who knows? But this article discusses ways to alter your anchor text to make sure your legitimate link building efforts don't end-up as a false blip on a search engine's spam-dar.
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Everyone builds links—that is what makes the Internet go around. But when are your link building efforts too much? Who knows? But this article discusses ways to alter your anchor text to make sure your legitimate link building efforts don't end-up as a false blip on a search engine's spam-dar.