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ClickThrough MarketingRIM infographic raises Twitter users’ ire
Research in Motion (RIM), the company behind the BlackBerry, has become the latest big name to experience what happens when a social media marketing campaign on Twitter goes awry, according to an article published by ZDNet. Having launched the BeBold campaign at the beginning of year, RIM asked users to tweet their resolutions for the [...]
SEO tasks that can be carried out in under 15 minutes
It is well-known that huge amounts of effort put into SEO can bring significant rewards. However, it should also be noted that there are a number of quick tasks that you can carry out to keep your overall SEO effort ticking over. Writing for Search Engine Watch, Josh McCoy, has highlighted a number of these [...]
Strata survey displays Facebook as most popular social network amongst ad agencies
Unsurprisingly, a recent study has found that Facebook remains the most popular platform amongst advertisers and businesses looking to conduct social media marketing campaigns, according to an article published by ZDNet. Conducted by Strata during the fourth quarter of 2011, the study displayed that 89 per cent of agencies said that they planned to utilise [...]
Facebook mobile ad launch in the pipeline?
Popular amongst social media marketing professionals, Facebook is set to capitalise on the growth in Internet usage on mobile devices (such as smartphones and tablets) by launching mobile adverts, according to an article published by New Media Age. Although Facebook has significantly expanded its presence on mobile devices in the past year, it has yet [...]
Three tips to boost your PPC marketing campaigns in 2012
Now that we're into the second month of the new year, new PPC marketing campaigns are beginning to take shape. Writing for Search Engine Watch, Kevin Gibbons has created a number of tips that could ensure that your PPC campaigns stand out amongst the crowd. Here are just a few of the aforementioned tips provided [...]
Google+ forecast to reach 100m users this week
Unofficial Google+ statistician, Paul Allen, has forecast that Google's first foray in the world of social networking sites will reach 100 million users at some point this week, according to an article published by ITWeb. Allen's prediction follows an official announcement made by Google's CEO Larry Page in mid-January; Page revealed that Google+ had 90 [...]
Facebook – the ad exec’s social network of choice
A recent study has revealed that not only is Facebook the most popular social networking site in general, but it's also the social network of choice for marketing and advertising executives, according to an article published by BtoB Magazine. Conducted by California-based firm, the Creative Group, the study asked: "If you had to limit yourself [...]
Google launches Trusted Photographers for businesses
Google has launched a new initiative to get more small businesses using 360 degree and high quality images on search pages, G+, Google Maps, and Google Places and local pages. The new Google Business Photos site includes a list of Trusted Photographers in and around a limited number of UK cities, but Google are actively [...]
Twitter working with UK brands on enhanced profile pages
Some of the United Kingdom's biggest brands are taking part in a beta trial group for Twitter's new brand profile pages, according to an article published by New Media Age. Unveiled in December, the pages offer businesses a greater amount of freedom to customise their page - allowing the chance to display a banner, customise [...]
Heineken launches new Valentine’s Day themed Facebook app
To coincide with the build-up to Valentine's Day, Heineken has unveiled a new themed app, according to an article published by New Media Age. Titled the Serenade app, it will allow fans of the brand on Facebook to select one song from a total of 640 (in 20 different languages) to send to their Valentine; [...]
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